Re-Use
McDo, c'est un resto pas comme les autres. Maintenant avec une vaisselle pas comme les autres.
McDonald’s is a restaurant like no other. Now with tableware like no other.
everything changes
Single-use packaging is over. As a leader and a driver of innovation, McDonald’s has a responsibility to adopt—and even anticipate—societal shifts. But where the message could have been serious and earnest, the brand chose to speak with humor about what it knows best: moments and people.
but nothing changes
Because everything that makes McDonald’s—its diversity, everyone’s freedom, the social connections it creates, and all the little habits we bring there—isn’t going anywhere. With dishes or without, come as you are.
Réalisation / Emmanuelle Bercot